Key Facts
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- Origin & History: Founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai entrepreneur Chaleo Yoovidhya, it was inspired by the Thai drink Krating Daeng. Red Bull launched in Austria on April 1, 1987. [1, 2, 3]
- Sales & Scale: Over 100 billion cans have been sold worldwide since its launch. In 2025, the company sold 13.9 billion cans globally with a turnover of €12.196 billion. [1, 2]
- Ingredients: Contains carbonated water, sugar (sucrose, glucose), taurine (0.4%), caffeine (0.03% or about 75–114mg depending on size), B-group vitamins (Niacin, Pantothenic acid, B6, B12), and acidity regulators. [1, 2, 3]
- Product Line: Includes Original Red Bull, Red Bull Sugarfree, and various specialty/seasonal flavors. [1, 2]
- Local Availability & Pricing (India): A 4-pack of 250ml cans typically sells for around ₹403 (via retailers like DMart Ready), while a 6-pack of 250ml cans goes for around ₹611. [1, 2]
- Culture & Marketing: Known for its slogan “Gives You Wiiings” and massive sponsorships in extreme sports, esports, and Formula 1, alongside media properties like Red Bull. [1, 2, 3]
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